DESKRIPSI TRAINING BRAND MANAGEMENT
Persaingan yang sangat tajam antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan setiap manager marketing harus menyiapkan strategi tentang brand management. Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training brand management ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.
TUJUAN TRAINING BRAND MANAGEMENT
•Memahami konsep dan implementasi brand management
•Mampu mendesain brand yang sukses
•Mampu mengaudit dan mengevaluasi brand
•Mampu melakukan perencanaan media untuk brand equity
•Mampu melakukan perencanaan promosi untuk brand development
MATERI TRAINING BRAND MANAGEMENT
1. Introduction to Marketing and Brand Management
•What is brand management
•The primary responsibilities of brand managers
•Trends in brand management
•The benefits strong brands deliver to organizations
2. The brand management process
3. Element of Brand loyalty
4. Steps to helps brands connect emotionally to their customers:
•Develop success (re)position a brand
•Create and manage a strong brand identity
•Develop a brand identity system and standards
•Develop a powerful brand tagline
•Publicity and word-of-mouth marketing to a brand’s advantage
•Using blogs and other social media to build brands
5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :
•Marketing tools and techniques
•Use internal communication, education and training and organization design to align the organization in support of the brand
•Develop a brand building organization and transform employees into enthusiastic brand champions
7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches
PESERTA TRAINING BRAND MANAGEMENT
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.
INSTRUKTUR TRAINING BRAND MANAGEMENT
Nur Hidayat, ST.MT
WAKTU & TEMPAT
Tanggal : 08 – 10 April 2014
Waktu : 08.00 – 16.00 WIB
Tempat : Hotel Horison****, Yogyakarta
METODE
Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test
FASILITAS
1.Training Module
2.Training CD contains training material
3.Certificate
4.tationeries: NoteBook and Ballpoint
5.Jacket or waistcoat or T-Shirt
6.Bag or backpackers
7.Training Photo
8.Training room with full AC facilities and multimedia
9.Once lunch and twice coffeebreak every day of training
10.Qualified instructor
11.Transportation for participants from hotel of participants to/from hotel of training
INFORMASI TRAINING
Bexpert Indoconsult
Jl. Taman siswa, No. 142, Mergangsan, Yogyakarta
Phone : 0274 – 4531082
Fax : 0274 – 4531082
Email : ryan@bexpertindoconsult.com
Web : www.bexpertindoconsult.com
CP : FAJAR ( 087 839 890 326)/(08532 888 3511)
Pin BB : 2AC58930